Role & Responsibilities:

• Creative Director: Lead the creative vision for the campaign, ensuring the ads resonate emotionally with fans and align with the band's evolving image.

Objective:

Develop four engaging ads to promote The Jonas Brothers' upcoming "The World Tour" across social media platforms. Each ad should evoke a sense of nostalgia, celebrating the highlights of their career while showcasing their evolution through their five iconic albums.

Tone & Vibe:

The visuals should capture a nostalgic yet fresh vibe, blending memorable moments from their past with a forward-looking energy. The goal is to remind fans of the journey they've been on with The Jonas Brothers while building excitement for the upcoming tour.

Key Messaging:

• Reflect on the band's career milestones and growth.

• Highlight the evolution across all five albums.

• Announce and build hype for "The World Tour".

Deliverables:

4 ads optimized for social media, each focusing on different eras and albums, seamlessly transitioning to the tour announcement.